A strong tagline will do just that like this tagline: * “Helping organizations make the right decisions about health insurance and financial security.” Sales Spider – Sales Taglines: To name a few…
By: Thomas Young, MBA Writing a catchy tagline may be the most important part of your home page content.
The tagline is the sales hook, the most compelling message on your home page and often the starting point in your Website’s conversion strategy.
Their Website made me more confused and their multiple taglines did not help. Their tagline seems to be: * “When we figure out how you make money, we’ll let you know.” Actually, the very small tagline in fine print below their logo is the most informative tagline. How about this tagline: * “A leader in customized, comprehensive telecommunication products and services for prisons.” That means more to the user than “In Control.
In Command.” Aqua-Hot Heating Systems – Tagline: Welcome Another very popular tagline is the word “welcome.” This is a left over from the early days of the Web.
Many Websites do not have a tagline and use a block of text on their home page that is not easily scanned.
Others put their taglines into flash or moving text images so that it disappears and makes the user work to read it.
This Website uses a block of text on their home page that really needs a tagline.
Pretty much everything that is said in that block of text can be summed up in this tagline: * “Never run out of hot water in your RV.” A couple areas to see good uses of taglines are newspapers and magazine article headers and photo captions.
This time, however, it's online rather than offline.
When I divorced and was ready to meet someone again I believed I'd meet the 'old-fashioned' way, through a friend.
Some cluttered sites may have four or five taglines pulling the visitor in several directions.