You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.
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A one step Facebook log-in process leads on to a few simple questions (the most obvious – height, kids, whether you drink or smoke), a description and a photo – then you are in. To use the site fully – sending unlimited messages to other members – payment is required.
You can browse a selection of pictures and ages before logging in, anything more specific requires you to become a member. As with many free or low-cost sites, ads can be frequent and feel spammy.
And there’s no sense in ruling someone out for reasons that may become insignificant once you’ve met in real life.
‘Only show me people without children’ ‘Only show me men over 6ft 1in’ ‘Only show me vegetarians’ ‘Only show me people who don’t want kids’ The tick-boxes on many dating sites are a common part of the structure of the sites – and people often fill them in and make their choices quickly, based on in-the-moment gut feeling, prejudice or a past bad experience.
Pitches itself as the site to go to for ‘serious, lasting relationships’ and marriage – which may well be refreshing to some in the current dating climate.
Psychologists and dating experts guide you through each step of the process – including messaging, which is somewhat structured and scripted – and there’s an anonomisation function for calling.But too many filters and rigid check-boxes can have you dismiss huge numbers of people at once – something that apps like Bumble, Happn and Tinder tried to do away with (though that brings its own set of issues).One 5ft 10in friend reports she saw only 400 potential men to browse when she logged in to e Harmony is another massive player, with 3 million users signed up.But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.It seems unavoidable that if we have filters and tick-boxes for features and likes or dislikes, we could be cutting off literally thousands of potential suitors because of something we might have thought minor or irrelevant if we met in the flesh.