The earliest watches from the firm of Wilsdorf and Davis are usually marked "W&D" inside the caseback only.
Hans Wilsdorf registered the trademark name "Rolex" in La Chaux-de-Fonds, Switzerland during 1908. One story, which was never confirmed by Wilsdorf, is that the word "Rolex" came from the French phrase horlogerie exquise , meaning exquisite watch industry .
As long as you don’t lick the stuff off, you’re safe 😉 Now it’s time to order a new glass and gaskets, and to clean all the parts. The love of detail shows clearly, and the movement is certainly one up from your standard ETA stuff.
You get what you pay for (well, some of that money goes to the brand image, but you want that as well, don’t you?
It has the calibre 1225 movement, which beats at 21,600 bph / 6 bps.
I’ve worn it for a couple of days, and it was a good 15 seconds a day slow, but fairly steadily – what you would expect from a Rolex.
You can already get a feel for the craftsmanship just by looking at it A lovely dial – great light reflection, a bit dirty.
The luminous dots are tritium – as you can tell from the “T Swiss T” at the bottom of the dial.
From that time to the present, Rolex has been headquartered in Geneva , Switzerland , though the company owns facilities in other cities ( Bienne , etc) and continents ( North America , Asia , Australia , etc).
The company name Rolex was officially registered on 15 November 1915 .
In 2005, Rolex began engraving the serial number on the rehaut (French for 'flange') between the dial and the crystal as well as the 6' o'clock location.