The comparison he makes is that Picasa and Flickr were great ways to share photos with people before Instagram, but when Instagram launched it added a new social element to how people viewed each others photos. Even though the company has a renewed direction, there are still struggles, or “growing pains,” as reported by tech news site Recode this week.
That new venture is called is Houseparty, and CEO and co-founder Ben Rubin best describes it as an informal way to have group video chats on phones.
After use of the livestreaming app started slowing last summer, Rubin, his COO Sima Sistani, and the team decided that the startup should focus on something new.
Facebook has group calling in its popular chat app Messenger and it’s likely only a matter of time before the social network adds video capabilities. But Rubin claims that these apps are formal in nature, meaning you have to plan Google Hangout by sending a link around to friends.
There’s not a social component to these apps, he adds.
Even though at one point Meerkat had accumulated millions of users, the app faced a tough challenge in competing in mobile livestreaming against Twitter’s rival offering, Periscope, and Facebook’s competitor, Facebook Live.
While Meerkat is still in the Apple App Store, the startup behind the app has changed course and is working on something new.
In simple terms, the i OS app is a way to chat with friends and family using video.
After downloading the app, users can invite contacts to become friends within Houseparty.
This was partly because the startup was marketing the service at colleges and high schools in the South and Midwest.