This was partly because the startup was marketing the service at colleges and high schools in the South and Midwest.Word spread, and the app quickly gained hundreds of thousands of users, according to Rubin.
That new venture is called is Houseparty, and CEO and co-founder Ben Rubin best describes it as an informal way to have group video chats on phones.
After use of the livestreaming app started slowing last summer, Rubin, his COO Sima Sistani, and the team decided that the startup should focus on something new.
The company still has a video engineering staff in Tel Aviv, but the bulk of its 16 employees are now based in the Bay Area.
Rubin adds that the company is hiring more engineers.
Now Houseparty has hit one million users (but declined to say whether these are monthly or daily users), and is growing steadily, says Rubin.
Signups have quadrupled some of markets in the past month.
“We didn’t want to be a theatre, we wanted to be a house party,” said Rubin.
By the end of February, the company had created and quietly debuted their new vision, Houseparty, in the Apple App Store.
Whenever the app is opened, friends get push notifications about it and can start to video chat.
The amount of push notifications could be intrusive, but users can also turn them off.
Sistani says that the app’s userbase skews to the under 25 crowd, with many of the users at universities and high schools.